MRS N RAJANI; SHAIK RAS PALLI NAWAF. LOYALTY PROGRAMS IN ENHANCING CUSTOMER RETENTION AT RELIANCE TRENDS. International Journal of Technology, Leadership and Sciences, [S. l.], v. 2, n. 2, p. 16–20, 2026. Disponível em: https://ijtls.com/index.php/files/article/view/30. Acesso em: 18 jun. 2026.