MR. V. SURESH; DR. D.N.V. KRISHNA REDDY,. ENHANCING CUSTOMER RETENTION THROUGH AI-ENABLED CRM SOLUTIONS A MARKETING ANALYTICS PAPER OF GENPACT. International Journal of Technology, Leadership and Sciences, [S. l.], v. 2, n. 2, p. 110–121, 2026. Disponível em: https://ijtls.com/index.php/files/article/view/49. Acesso em: 27 jun. 2026.