Mr. V. Suresh, Dr. D.N.V. Krishna Reddy,. ENHANCING CUSTOMER RETENTION THROUGH AI-ENABLED CRM SOLUTIONS A MARKETING ANALYTICS PAPER OF GENPACT. IJTLS [Internet]. 2026 Mar. 20 [cited 2026 Jun. 27];2(2):110-21. Available from: https://ijtls.com/index.php/files/article/view/49