A STUDY ON COMPENSATION APPROACHES FOR RETAINING TALENT WITH REFERENCE TO AUROBINDO PHARMA

Abstract

This research examines Aurobindo Pharma's compensation strategies for talent retention in the competitive pharmaceutical industry, highlighting the influence of fixed salaries, performance-based incentives, benefits, career advancement opportunities, and non-monetary rewards on long-term loyalty and employee satisfaction. This research used a mixedmethod approach to evaluate employee attitudes and company HR practices, assessing the efficacy of current pay schemes in reducing turnover and improving motivation. By ensuring equitable compensation for both the corporation and its personnel, the results seek to provide Aurobindo Pharma with insights to enhance its retention strategy.