A STUDY ON CORPORATE SOCIAL RESPONSIBILITY AS INVESTOR ATTRACTION WITH REFERENCE TO DABUR INDIA

Abstract

Corporate social responsibility (CSR) and its impact on investor interest is the focus of this research. It zeroes down on Dabur India Ltd., a famous Indian fast-moving consumer goods company known for its dedication to eco-friendly operations. A company's reputation, risk profile, and long-term financial value are all affected by its CSR initiatives, especially since investors increasingly consider ESG factors when making investment decisions. To examine the effects of socially responsible company practices on stakeholder trust, investor confidence, and investment flows, this case research uses Dabur's CSR strategy, disclosures, and success as a case research. The research highlights the growing importance of corporate social responsibility as a competitive differentiator and market attractiveness factor for Indian companies.